Social Copy

For every story (written or edited), I create social copy. Posts are often shared on Twitter, linking back to the blog and generating additional traffic and sales. Here are a few examples of socialized posts:

 With 69.6K followers, celebrity trainer Harley Pasternak is an major influencer.  This article  teased readers by offering form fixes to common movements such as deadlifts and rows.

With 69.6K followers, celebrity trainer Harley Pasternak is an major influencer. This article teased readers by offering form fixes to common movements such as deadlifts and rows.

 I helped with the content kickoff for new ambassador and volleyball pro Nicole Branagh. Playing off users’ busy schedules,  this piece  offered tips on how to fuel success with the power of family.

I helped with the content kickoff for new ambassador and volleyball pro Nicole Branagh. Playing off users’ busy schedules, this piece offered tips on how to fuel success with the power of family.

 So many of Fitbit users are new to walking and running. The copy for  this post  offered a sneak peek into things they might want to be aware of before hitting the pavement.

So many of Fitbit users are new to walking and running. The copy for this post offered a sneak peek into things they might want to be aware of before hitting the pavement.

 
 The difference between a slow jog and a record-breaking sprint is how long your feet stay on the ground.  This piece  outlined three drills for quick feet.

The difference between a slow jog and a record-breaking sprint is how long your feet stay on the ground. This piece outlined three drills for quick feet.

 After the runner’s high fades, it’s important to take steps that set you up for success instead of leaving you sidelined.  This piece  encouraged users to stretch, foam roll, and listen to their bodies.

After the runner’s high fades, it’s important to take steps that set you up for success instead of leaving you sidelined. This piece encouraged users to stretch, foam roll, and listen to their bodies.

 The decision between free weights and machines could be dependent on your goals.  This piece  highlighted when you should opt for which strength-training method.

The decision between free weights and machines could be dependent on your goals. This piece highlighted when you should opt for which strength-training method.