Product Copy

Integrating product and copy is about selling a lifestyle, not just one-time-use gear. These clips represent different forms of product copy, from the more traditional seasonal-and-holiday buying guide to articles that weave product integration seamlessly into copy.

  Bodybuilding.com:   Women’s Fitness Buying Guide  An interactive buying guide geared towards runners, lifters, and everyone in between. Each rollover links to a retail market.

Bodybuilding.com: Women’s Fitness Buying Guide
An interactive buying guide geared towards runners, lifters, and everyone in between. Each rollover links to a retail market.

EagleCreek.com: A Beginner’s Guide To Hiking
A longer-form example of product integration in story, this service piece encourages readers to start small and highlights Eagle Creek packs to help along the way.

  Bodybuilding.com:   Holiday Fit Gift Guide  This guide features easy-access points with a category breakdowns and short rollover descriptions on workout clothes, electronic gadgets, and supps and snacks.

Bodybuilding.com: Holiday Fit Gift Guide
This guide features easy-access points with a category breakdowns and short rollover descriptions on workout clothes, electronic gadgets, and supps and snacks.

 
  EagleCreek.com:   Exercise On The Go With Carry-On Friendly Equipment  Portable equipment helps nix excuses . Product integration included throwing shoes in your Pack-It Shoe Locker and bands in your Load Warrior Carry-On.

EagleCreek.com: Exercise On The Go With Carry-On Friendly Equipment
Portable equipment helps nix excuses . Product integration included throwing shoes in your Pack-It Shoe Locker and bands in your Load Warrior Carry-On.


Blood, Sweat & Cheers: Stylish New Workout Watch (Acquired by “Greatist”)
Monitor your speed and distance. Swoop up a fitness watch that’s packed with style.

  Bodybuilding.com:   Summer Gear Guide: 25 Warm-Weather Essentials  Heat things up this summer with a gear guide full of products to help you catch waves, camp, and stroll in style.

Bodybuilding.com: Summer Gear Guide: 25 Warm-Weather Essentials
Heat things up this summer with a gear guide full of products to help you catch waves, camp, and stroll in style.