Marketing Emails

Articles I write for the “Get Moving” vertical of the Fitbit blog are often shared in the monthly newsletter. Header copy (titles, subs, and descriptions for social) are included with every packaged story. Copy for Bodybuilding.com clients including NLA and Jim Stoppani aimed to celebrate user wins and provide motivation.

  Fitbit February Newsletter:    Indoor Cardio Workouts From Pro Runner Dean Karnazes      Take treadmill runs to the next level (and put the track to shame) with an indoor cardio workout from ultra marathoner Dean Karnazes

Fitbit February Newsletter: Indoor Cardio Workouts From Pro Runner Dean Karnazes
Take treadmill runs to the next level (and put the track to shame) with an indoor cardio workout from ultra marathoner Dean Karnazes

  Fitbit April Newsletter:    Why 10K Steps A Day Matter     Celebrity trainer Harley Pasternak offers tips on how to sneak more steps into your day. To date, this popular article has gotten TK page views.

Fitbit April Newsletter: Why 10K Steps A Day Matter
Celebrity trainer Harley Pasternak offers tips on how to sneak more steps into your day. To date, this popular article has gotten TK page views.

  Fitbit January Newsletter:    Tips To Stay Fit While Traveling     Ready to embrace travel while staying fit? Cycling pro Jens Voigt advises you pack light and stay flexible.

Fitbit January Newsletter: Tips To Stay Fit While Traveling
Ready to embrace travel while staying fit? Cycling pro Jens Voigt advises you pack light and stay flexible.

 

Bodybuilding.com: NLA's Charlie Mike Trainer
When it comes to working out, consistency is key. Most users fall off the wagon around week three. This copy sent a congratulatory message for users who completed the program.

  Bodybuilding.com:    NLA’s Charlie Mike Trainer   Splash page for Ashley Horner’s fitness plan to generate user interest and encourage readers to “CONTINUE MISSION.”

Bodybuilding.com: NLA’s Charlie Mike Trainer
Splash page for Ashley Horner’s fitness plan to generate user interest and encourage readers to “CONTINUE MISSION.”

Bodybuilding.com: Shortcut To Strength Trainer
A call out for users to showoff their new-found strength, share their progress on social, and lay the foundation for user-generated content.